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L’Oréal Paris, MRA Unveil Public Health Campaign

Social media to drive awareness about and raise funds for melanoma.

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By: Christine Esposito

Editor-in-Chief

The first line of defense in helping to reduce the risk of developing melanoma is by wearing broad spectrum UVA and UVB SPF protection, and L’Oréal Paris and the Melanoma Research Alliance (MRA) today are launching the It’s THAT Worth It To Me  social media campaign. The campaign is designed to encourage women to donate 15 social media seconds by sharing why SPF protection or using sunless tanner is worth it to protect their skin, their beauty and their life. For every social share, L’Oréal Pari...

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